Was it worth getting on the 7:07 from Euston on Saturday morning? Damn right it was.
The Plings team discreetly model their Plings hoodies!
Arriving in Huyton (Knowsley), I was greeted by our locally produced (it’s important to use local produce these days!), Plings street marketing team who were bounding around, full of excitement and enthusiasm about promoting Plings and the Boredometer to the young people of Knowsley.
With the Youth Bus positioned in Huyton, and later in Kirkby, our SMT (suitably attired in some pretty flash Plings hooded tops), bounded over to any young person they could see and waxed lyrical to them about all the great places to go and things to do in Knowsley … and as if that sort of Plings promotion wasn’t enough, they then enticed them on board the Youth Bus where we had a couple of laptops set-up so that young people could find out for themselves about Plings and the Boredometer.
Throughout the day, our SMT spoke to around 200 young people which hopefully means that a further 200 of Knowsley’s finest now know where to go to find out what’s going on.
Our Plings team in action
It was a great day with lots of interest from the public, a fantastic team of young people doing all the Plings promotion (peer-peer engagement = essential if you want to successfully get a message out), and not a cloud in the sky (well, maybe a couple!).
Hull also put on a Plings promotion day which was also a huge success and, with Salford and Newcastle being the next two authorities to have a promotional day, the whole world should soon know all about Plings!
